News Release Detail | Corporate - The Cliffs Communities

Industry Leader to Augment Company’s Strategic Positioning

TRAVELERS REST, SC, October 11, 2004 – The Cliffs Communities announced today that Scott Ziegler has joined the Company’s Senior Management Team as Vice President of Marketing, a newly-created position emphasizing the importance of advancing The Cliffs’ nationally-recognized brand.

“We believe Scott’s leadership and proven track record of brand development matches strongly with our goal of solidifying The Cliffs as the industry leader in private, master planned residential communities,” stated James B. ("Jim") Anthony, The Cliffs' Founder, President and Chief Executive Officer. “Having contributed to our company’s growth over the years through his role at The Leslie Agency, Scott will manage one of the most important areas of our business: communicating to others why more than 2,000 families from all over the world have chosen The Cliffs as their home.”

Scott Ziegler comes to The Cliffs from The Leslie Agency, one of the Southeast’s largest independently owned advertising agencies where he served as Partner and Director of Client Services. Scott holds a Masters degree in City and Regional Planning from Clemson University and has worked extensively with luxury master planned communities and major golf resorts including Pinehurst, Reynolds Plantation, Palmetto Bluff, Oldfield, Daniel Island, Melrose, Georgia Tech Club, Traditions at Texas A&M, and Greg Norman’s Medallist Company.

"No company or community in the country is doing what The Cliffs Communities is," said Scott Ziegler. "The challenge of translating to families all over the nation the breadth of The Cliffs' offerings and quality of life is one I embrace and am extremely excited about. It is an opportunity to be a part of a terrific team and showcase the dynamics of what makes The Cliffs the most unique and sought after lifestyle out there today."