News Release Detail | Corporate - The Cliffs Communities

The Cliffs Donates $1 Million Homesite on Lake Keowee in First Annual Celebrity Auction

THE CLIFFS DONATES MILLION-DOLLAR HOMESITE ON LAKE KEOWEE IN THIS SPRING’S BMW PRO-AM AT THE CLIFFS DURING FIRST ANNUAL CELEBRITY AUCTION

100% of Auction Proceeds to go to Local Charities

Travelers Rest, SC (January 24, 2007) – Today The Cliffs announced that it will donate a premium, waterfront homesite within The Cliffs at Keowee Falls community to charity in the BMW Charity Pro-Am at The Cliffs’ first annual Celebrity Auction presented by IMI. The Celebrity Auction – new to the line-up of Tournament Week festivities – is an invitation-only event for tournament sponsors, participants and their guests in which a slate of one-of-a-kind items and experiences will be given to the highest bidders in a live auction format. The Celebrity Auction will continue to elevate the tournament and reflect its stature as the premier event on the Nationwide Tour. Celebrities that have played in tournaments past include Kevin Costner, Jack Nicklaus, Gary Player, Wayne Gretzky, John Elway, John O’Hurley, Kurt Russell, Catherine Bell, Cheech Marin, Janet Jones-Gretzky, Dan Quayle, and Lou Holtz, just to name a few.

The perfect spot for your dream home, The Cliffs’ homesite on the auction block will be a gently sloping, waterfront lot within The Cliffs at Keowee Falls community. Boasting spectacular views of Lake Keowee and the surrounding Blue Ridge Mountains, this premium homesite includes approximately 190 feet of shoreline and is valued at $1 million. The highest bidder will enjoy not only this spectacular homesite but also the standard-setting community in which it’s located. Keowee Falls is among three of The Cliffs’ communities situated on the banks of Lake Keowee, one of the Southeast’s most pristine bodies of water. Home to The Cliffs’ second Jack Nicklaus Signature Golf Course, which will celebrate its Grand Opening this May, Keowee Falls features a master plan that includes a grand clubhouse to be completed in late 2007 that showcases up to 10 of the 18 holes of the Falls golf course; a state-of-the-art wellness complex; two marinas; and more than 10 miles of hiking and walking trails. Membership at The Cliffs gives owners access to these amenities, more than $100 million in completed amenities, and all future amenities in development and under construction, across all seven of The Cliffs’ communities.

“We couldn’t be more excited to make such a special contribution to those charities in the Upstate of South Carolina and Western North Carolina that benefit from the Pro-Am,” said Scott Beville, Senior Vice President of Sales and Marketing for The Cliffs Communities. “The Cliffs is honored to be able to participate in such a meaningful way, and we look forward to welcoming the auction winner into The Cliffs’ family of property owners from across the country.”

The 2007 BMW Charity Pro-Am at The Cliffs tournament will take place on May 17-20th. To purchase tickets to the BMW Charity Pro-Am at The Cliffs golf tournament, call (864) 297-1660.